Thursday, April 14, 2016

April 8 weekly article

This week professor Zurcher asked everyone to review projectgramgram for the article review. I am a part of project gram gram so I decide to review what we are doing and what I think we can do a little better.
Several people have mentioned to us already that it’s annoyingly unclear if this is a real service or not. I think that our group needs to meet up and decide how we want to handle that- if we want to try to actually make it real, or just do a kicker starter, or find some other way to make it clear that is just an idea to get people to talk to their grandmas.
So far we have had a pretty good reception of the video, and we’ve already surpassed our goal views of 5k. We put some money to boost it but most of the stats say that the video is spending organically. We all plan to keep sharing it in our personal networks and to reach out to as many people as possible. Personally I plan to share the video tomorrow or Monday just that we spread out the sharing so its not happening all at once, and so that the people who have been seeking it and not watching it will be curious by the continued postings. I also plan to reach out to my friends in other states (Texas and California specifically) to hopefully increase out spread.
Our team was talking today about the viewing stats, and lots of people stop watching at the minute mark, so Dave and Brad are going to try to create a minute version so that we can catch people before they stop. The team needs to develop a new strategy for sharing this video since it will be the same thing, and we can’t use the exact same spreading resources to share it.
All in all I think we are all very happy with how well it is spreading so far, and hopefully we have inspired people to reach out to their grandparents.

April 1 weekly article


I did the voting groups survey, but I didn't copy and paste because when I submitted it I couldn't get back into my questions. They had questions about what kind of videos I would share, if I would share videos about politics, what I don't vote. Things like that. Does that prove I did it?? Haha I pinky promise that I did! :)

March 25 Application Log

This week we learned about content marketing. This has been valuable this past week as I have been thinking about the process of spreading out first few GramGram videos. As a team we are currently trying to spread out content organically. We are doing this by inviting family/friends to like our page, and sharing the videos on our personal facebooks. We found out that if we try to invite a ton of likes from the page and not from our own users, then we run the risk of being flagged as spam. We're also hoping that by the time that we are ready to share our final video out, that our name would have been spread around enough that people will have name recognition and be more willing to share it to their friends. After we have compelted the step of organically spreading it, we plan to spend a little money to boost it on Facebook.

March 25 Weekly Article

  1. http://morethanyourmind.weebly.com/
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  2. Provide a summary of the article.
  3. This team has a wonderful variety on their website. They have a personal story video, an infographic, a professional articles, and even foods to help fight off stress. I think this variety makes their website very valuable and interesting. I think their website might be more engaging if they had a more targeted market. As of right now, I don't get too much out of thew various articles. Are they trying to reach people with anxiety to create a community? Are they trying to tell people how they can help their loved ones who struggle with anxiety? I think if they nailed down those purposeful choices then all of their content would automatically become even better and more powerful.

March 18 Application log


This week I was talking about a new concept with David Pierce who is developing our website. We talked about a new theory known as material deign. Google developed various guidelines for web development and general icon design. They also have options for color pallets, 3D effects, shadows, etc. It is a necessary resource for all web and graphic designers. We plan to use this style in our website as I design elements for it.

March 11 Weekly Article

  1. Vote with your voice
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  2. http://votewithyourvoice.wix.com/vote#!content/drllj
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  3. Feedback in bullet points:

    General website:
    -I love the clean, professional look of the site. If you want this to go beyond class and gain real traction, you should seriously consider changing the URL to not include the wix portion.
    -It could be safe to assume that I (a random viewer) saw your video, and then googled your website, ready to learn more/do something to help this movement. On the homepage, maybe have some more actionable things rather than your current 3 options. Maybe like a "learn how to register or how to to vote or how can I help etc).

    Content:
    Love how connected the articles are to current issues- racism and women's rights. Maybe think about making the headlines little more catching, tell me why I should read it. Pose a question/have the point of the article clear in the headline. "Did they fight for nothing?" "The fight for women's rights is missing one important thing today." Don't get too click baity obviously, but I need some sort of bait to be motivated to click.

    If you want feedback on design I could give you a few tips that might really help. :) You want your content to be really lovely and shareable. Also, with something this fed with emotions (they fought for your right to vote) could make some really impressive picture quotes.
    3

March 4 Application Log

Evaluation.
My work and group contribution:
I am happy with the work that I have done thus far to help our group move forward. I'm beginning to wrap up the logo for our "organization," and i feel that my skills have been beneficial for this part of the project. I also have been able to contribute in the organization of the video by finding and contacting various actors/ props that we needed. My slightly bossy personality can create issues in some groups, but there is a natural hierarchy and creative respect that exists in our group due to many of us being friends before hand. I was able to put my "bossy"ness to use when me, Frank, and David met together to talk about the website. I was able to propel us into efficient conversation that helped us be much more productive.

Class contribution:
I am always wary of sounding annoyingly know-it-all in class settings where I want to share some of my technical skills with design, but I have also made an effort to reach out with what I know to provide useful information. I make a point to contribute when I can in class.

Actions to incorporate feedback to help group be successful:
As mentioned above, our group gets a long really well and runs very smoothly. As a group we didn't have much, if any, advice to give to each other. To help our group be more successful I took more ownership over an important production aspect of our video when another person could have. I plan to continue stepping up when needed to take ownership of the many tasks needed for the project. I also want to strive to ask more thought-out questions that help the group create a better product.